AFiG Morocco
AFiG will not only build on the legacy of the late Faisal Al-Massoud but will bring under its umbrella what his son Waleed has already built in Morocco under W Holding.
AFiG Kuwait
The second generation stakeholders of the family decided to grow the business through entrusting the company to professional management under the supervision of Mr. Waleed Faisal Al Massoud Al Fehaid.
AFiG Hungary
AFiG created WP to deliver world-class strategic advisory, digital transformation guidance, and high-level market entry support across the GCC, Europe, and Africa.
AFiG Hungary
AFiG (Alfehaid International Group) is proud to announce the establishment of its subsidiary Central European Group (CEG) in Budapest.
AFIG Spain
Central European Group (CEG), an AFiG subsidiary, leads Le Pain Quotidien’s expansion in Hungary and Spain through its Master Franchise rights.
About Us
A legacy of trust, innovation, and global partnerships since 1972
Who We Are
Founded in 1972 by the late Faisal Al-Massoud Al-Fehaid, AFiG began as Faisal Al-Massoud General Trading & Contracting (FMGT&C). For more than four decades, the company represented leading international firms and built a reputation for trust and reliability in Kuwait and beyond.
Today, under the leadership of the second generation, Waleed F.M. Al-Fehaid, the business has been restructured into specialized divisions and expanded globally. Operating as Al-Fehaid International Group (AFiG), created in 2015, the company is now active across Retail, Services, Trade, and Investment, with a growing presence in multiple countries including Morocco, Luxembourg, Hungary and Spain.
AFiG remains committed to innovation, ethical practices, and building partnerships that stand the test of time.
1972
Establishment of Faisal Al-Massoud General Trading & Contracting (FMGT&C) in Kuwait.
1980s–1990s
Represented multiple Western and international companies in trade and contracting.
2014
Transition to second generation leadership under Waleed F.M. Al-Fehaid.
2015–2016
The creation of ALFEHAID INTERNATIONAL GROUP (AFiG), business restructured into specialized divisions with independent management.
2016–Present
Expanded internationally under the name Al-Fehaid International Group (AFiG), spanning multiple sectors and countries.
Our Divisions
At AFiG, we operate across diverse sectors, each guided by innovation, expertise, and a commitment to excellence.
AFIG and CEG Bring LPQ to Spain
Central European Group (CEG), an AFiG subsidiary, leads Le Pain Quotidien’s expansion in Hungary and Spain through its Master Franchise rights.
AFiG and Central European Group
AFiG (Alfehaid International Group) is proud to announce the establishment of its subsidiary Central European Group (CEG) in Budapest, acquiring the master franchise for your beloved bakery-cafe brand Le Pain Quotidien.
AFiG and WP Hungary
WP collaborates with veteran consultants to redefine corporate strategy, optimize internal operations, and catalyze creative breakthroughs.
AFiG & ATOS
AFiG formerly represented ATOS in Kuwait, a global digital services leader operating in 72 countries with over 93,000 employees.
AFiG & Batservice Holding
AFiG was formerly the sole agent in Kuwait for Batservice Holding ASA, Norway, a long established leader in shipbuilding and mechanical engineering with over 60 years of experience.
AFiG & Beretta
AFiG was the exclusive agent for Beretta USA Corp, showcasing firearms recognized worldwide for performance and Italian design.
AFiG & Spink and Son Ltd
AFiG served as the representative for Spink and Son Ltd in Kuwait, during which time it provided trusted trade, investment, and international business services.
AFiG & Union Force Marin Group
AFiG previously represented Union Force Marin Group as its sole agent in Kuwait, providing advanced maritime solutions and industrial expertise.
Special Projects
This division was established to help companies enter or expand in the Kuwaiti market, serving as an agent or advisor and managing participation in tenders and bids.
Strategic Partnerships
We proudly represent global leaders across multiple industries as their trusted partner in Kuwait.
Our Leadership & Legacy
Guided by vision, experience, and a commitment to excellence.
Faisal Al-Massoud Al-Fehaid
Founder & VisionaryFounded Faisal Al-Massoud General Trading & Contracting (FMGT&C) in 1972 and served as financial adviser to the late Amir of Kuwait. Over his career, he built a lasting legacy of trust, innovation, and international business partnerships.
Waleed F.M. Al-Fehaid
Second Generation LeaderHe modernized and expanded the family business into Al-Fehaid International Group (AFiG), creating specialized divisions and expanding its international presence, while continuing to drive innovation and uphold high ethical standards.
Certifications & Ethics
AFiG is TRACE Certified, reflecting our dedication to transparent business practices and integrity in all operations. We uphold the highest ethical standards, ensuring trust, accountability, and long-term value for our partners, clients, and communities.
History
FMGT&C acted as agent to several Western Companies.
