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AFIG and CEG Bring LPQ to Spain

AFIG and CEG Bring LPQ to Spain

The Central European Group (CEG), established in Budapest in 2025, is a rapidly scaling force in the hospitality industry.

CEG is a subsidiary of AL FEHAID INTERNATIONAL GROUP (AFiG), has signed the Master Franchise Agreement for Le Pain Quotidien in the Kingdom of Spain 🇪🇸

As part of this expansion, CEG has established CEG.SP, which will act as the exclusive area developer for Le Pain Quotidien in Spain.

ceg team
From right to left: Dr. Amer Sadeq (Head of Morocco Operationsa), Mr. Waleed Faisal Al Massoud Al Fehaid (Chairman & CEO AFiG), Annick Van Overstraeten (CEO, Le Pain Quotidien), Mr. Ossama Chaaban (Managing Director & Partner, CEG), Mr. Florent Boureau (Business Development), Kevin Sluyter (International Franchise Development Manager for LPQ).
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